When classic mod and preppy collide with a healthy dose of Midwestern values, the result is a company where the customer is always right, sweet treats are always a welcome distraction, and color is the special ingredient that makes everything a little bit happier. The result is Vera Bradley. Vera Bradley is a lifestyle brand that encourages self-expression through playful patterns, sophisticated solids, and accessories that make every day extraordinary. Just like your best friend, all of our products — from handbags to luggage to jewelry — are designed to bring joy to your life.